Press information Germany:

Altusried / Allgäu, October 2021

After the successful launch of the Heidi‘s® brand concept, a lot of press work was done at consumer level in Germany. Images and texts were created by Sabine Hiedl in collaboration with the well-known media service "Das Grüne Medienhaus". The aim was to inform the consumer about the many outstanding properties of the Heidi‘s® bell heather series, in particular about its splendor of colors and the many possible uses. With planting examples in the garden, on the balcony or terrace and attractive indoor decorations, over 1,000 editorial offices were reached and around 1,100 followers informed via Twitter. In just a few weeks, the mailings had several publications in high-reach print media such as “Mein schöner Garten” and “GartenSpaß”. In total, more than 2 million readers could be reached. Further broadcasts are planned for this year.

Sabine Hiedl: “Our Heidi‘s® heather series is one of the most beautiful plants you can imagine on autumn terraces and in gardens, and the Heidi‘s® are particularly bee-friendly. In doing so, they make an important contribution to sustainable gardening."

Press release Poland:

Altusried / Allgäu, October 2021

After the successful launch of the Heidi's® brand concept, a lot of press work was done at consumer level in Germany and Poland. In Poland a renowned press office was won for this work, which maintains excellent contacts in the media world of the green industry. Heidi's® brand world was presented in well-known magazines, both in print and online. Hiedl provided the press office with great texts and information as well as attractive images. You can see the results. Over several mailings from July to September, almost two dozen publications were achieved in print magazines. The total reach by the end of September was 6.4 million consumers. Publications in well-known interior architecture & design magazines such as “Czas na wnętrze”, in gardening magazines such as “Ogrodnicze ABC” and “Kocham Ogród” as well as the magazine “Angora” were particularly successful. The Heidi’s® could be seen online in the garden portal www.zielonyogrodek.pl .

Sabine Hiedl: “Our Heidi‘s® heather series is one of the most beautiful plants you can imagine on autumn terraces and in gardens. In addition, our Heidi's® are particularly bee-friendly. This applies in Poland as well as in other countries in Europe."