Hiedl Heidekulturen is a third-generation, family-run young plant production company that specializes in heather and special cultures as well as breeding.
With his passionate commitment, Helmut Hiedl has been successfully active in the field of cultivating for more than 25 years. This passion was passed on to his son Lorenz, who is now actively supporting him with new ideas.
Helmut Hiedl globally exchanges experience and communicates with other growers, botanical garden experts, research facilities and institutes. The field of cultivation includes testing unknown species of the versatile world of heathers in order to determine their suitability for cultivation and marketing. During the selection process new varieties undergo a test phase of several years. Only the best plants meet the high expectations in the selection process and are consequently added to Heidi’s® range of products.
Heidi’s® are exclusively produced under license by carefully selected partner companies with many years of experience. We attach great importance to close cooperation with a constant exchange of information about cultivation. Thus, we ensure a consistently high quality of the Heidi’s® products.