In Scandinavia there is a very special myth about the beautiful Erica gracilis plant:
It is said that the Erica catch the last rays of sunshine of summer and carry them into the house before the darkness of winter comes.
We perceive this myth as a very nice and positive association for the Heidi‘s®, which is why we are building the new brand concept on it.
The result of this is now:
‚SOLfanga – catch the sunlight!‘.
With a flowering time from August and the pink-red colours, the Heidi‘s® varieties exactly meet the needs and demands of the Scandinavian market.
The SOLfanga plants are sold in their own concept pot with one SOLfanga stick label per pallet.
Other advertising materials, such as posters or sales folders, are available for successful sales support.