HEIDI’S® SOLfanga – NEW BRAND CONCEPT FOR SCANDINAVIA

In Scandinavia there is a very special myth about the beautiful Erica gracilis plant:

It is said that the Erica catch the last rays of sunshine of summer and carry them into the house before the darkness of winter comes.

We perceive this myth as a very nice and positive association for the Heidi‘s®, which is why we are building the new brand concept on it.

The result of this is now:

‚SOLfanga – catch the sunlight!‘.

With a flowering time from August and the pink-red colours, the Heidi‘s® varieties exactly meet the needs and demands of the Scandinavian market.

The SOLfanga plants are sold in their own concept pot with one SOLfanga stick label per pallet.

Other advertising materials, such as posters or sales folders, are available for successful sales support.

NEW HEIDI'S® VARIETY FOR YOUR AUTUMN SALES 2023

PEACHES

The special feature of Peaches lies in the changing flower colour from light rose to intense pink

THE MIX MAKES IT

Matching Heidi’s® Mix-CC-container for your individual composition and the best time to sell.

All colour variations are available over the entire sales period.

The following applies to all Mix-CC-Containers:
Equipping with attractive advertising material as an eye-catcher.

MODERN COLOURFUL

CLASSIC WITH ONE LAYER COLOUR

CLASSIC
PINK-RED

HEIDI’S® OVERVIEW OF VARIETIES

The Heidi's assortment consists of 15 varieties and offers the largest range of colours on the market
from standard to special colours to tow-tone.

The variety of shapes with different flower sizes and foliage colours provide a certain variety.

The long flower life ensures a long sales period from mid of August to end of October.

Individual varieties have an extra long flower life, which is why they can be assigned from the early to the late assortment.

Calimero

Balu

Janosch

Pepe

Fridolin

Peaches

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Lilli

Calimero

Balu

Janosch

Pepe

Fridolin

Peaches

Frida K.

Käthe K.

Fridolin

Peaches

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Peaches

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Lilli

HEIDI’S® VARIETIES DETAILED DESCRIPTION

New

PEACHES

FLOWER COLOUR: Changing - from light rose to intense pink

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Robust stature, long flower life, changing flower colour with enormous luminosity

Very long flower life

CALIMERO

FLOWER COLOUR: Bright red

SALES PERIOD: Mid of August to end of September

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Realy long flower life, shiny and intense flower colour

Unique big flowers

BALU

FLOWER COLOUR: Bright pink

SALES PERIOD: End of August to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, big shiny flowers

The early one

JANOSCH

FLOWER COLOUR: Intense red

SALES PERIOD: End of August to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Strong and robust stature, long flower life, intense flower colour

Special flower gloss

PEPE

FLOWER COLOUR: Intense rose

SALES PERIOD: End of August to end of September

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, big shiny flowers

Warm flower colour

FRIDOLIN

FLOWER COLOUR: Bright pink

SALES PERIOD: Begin of September to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Robust stature, long flower life, shiny flowers

Contrasting variety

FRIDA K.

FLOWER COLOUR: Pure white

SALES PERIOD: Begin of September to end of October

SHAPE: Compact

FLOWER DENSITY: Normal

CHARACTERISTICS: Contrasting variety with eye-catching lemon-yellow foliage

Ornamental foliage

KÄTHE K.

FLOWER COLOUR: Dark red

SALES PERIOD: Begin of September to end of October

SHAPE: Upright

FLOWER DENSITY: Loose

CHARACTERISTICS: Contrasting variety with eye-catching orange-yellow foliage

Long colour stability

FLORENTINE

FLOWER COLOUR: Bright red

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, shiny flowers

Big flowers

GLORIA

FLOWER COLOUR: Bright rose

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, big and stable flowers, shiny flowers

Two flower colours

KASPER

FLOWER COLOUR: Red and white

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, two flower colours

Intense flower colour

ARIELLE

FLOWER COLOUR: Dark rose

SALES PERIOD: Mid of September to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, shiny flower colour

The new red

BELLA

FLOWER COLOUR: Intense red

SALES PERIOD: Mid of September to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, shiny flowers with enormous luminosity

Ornamental foliage 2.0

PHÖNIX

FLOWER COLOUR: Pink

SALES PERIOD: Mid of September to end of October

SHAPE: Upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Contrasting variety with eye-catching orange-yellow foliage, very strong upright growing

The late one

LILLI

FLOWER COLOUR: Bright pink

SALES PERIOD: Begin of October to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Robust stature, long flower life, shiny flowers