HEIDI’S® SOLfanga – NEW BRAND CONCEPT FOR SCANDINAVIA
In Scandinavia there is a very special myth about the beautiful Erica gracilis plant:
It is said that the Erica catch the last rays of sunshine of summer and carry them into the house before the darkness of winter comes.
We perceive this myth as a very nice and positive association for the Heidi‘s®, which is why we are building the new brand concept on it.
The result of this is now:
‚SOLfanga – catch the sunlight!‘.
With a flowering time from August and the pink-red colours, the Heidi‘s® varieties exactly meet the needs and demands of the Scandinavian market.
The SOLfanga plants are sold in their own concept pot with one SOLfanga stick label per pallet.
Other advertising materials, such as posters or sales folders, are available for successful sales support.
NEW HEIDI'S® VARIETY FOR YOUR AUTUMN SALES 2023
THE MIX MAKES IT
Matching Heidi’s® Mix-CC-container for your individual composition and the best time to sell.
All colour variations are available over the entire sales period.
The following applies to all Mix-CC-Containers:
Equipping with attractive advertising material as an eye-catcher.
HEIDI’S® OVERVIEW OF VARIETIES
The Heidi's assortment consists of 15 varieties and offers the largest range of colours on the market
from standard to special colours to tow-tone.
The variety of shapes with different flower sizes and foliage colours provide a certain variety.
The long flower life ensures a long sales period from mid of August to end of October.
Individual varieties have an extra long flower life, which is why they can be assigned from the early to the late assortment.