HEIDI’S® SOLfanga – NEW BRAND CONCEPT FOR SCANDINAVIA

In Scandinavia there is a very special myth about the beautiful Erica gracilis plant:

It is said that the Erica catch the last rays of sunshine of summer and carry them into the house before the darkness of winter comes.

We perceive this myth as a very nice and positive association for the Heidi‘s®, which is why we are building the new brand concept on it.

The result of this is now:

‚SOLfanga – catch the sunlight!‘.

With a flowering time from August and the pink-red colours, the Heidi‘s® varieties exactly meet the needs and demands of the Scandinavian market.

The SOLfanga plants are sold in their own concept pot with one SOLfanga stick label per pallet.

Other advertising materials, such as posters or sales folders, are available for successful sales support.

NEW HEIDI’S® VARIETIES FOR YOUR AUTUMN SALE 2022

ARIELLE

Arielle impresses with her flower colour in dark rose

BELLA

Bella is the new red one with a flask-shaped upright shape

PHÖNIX

Phoenix is ​​the new strongly upright growing contrast variety

THE MIX MAKES IT

Matching Heidi’s® Mix-CC-container for your individual composition and the best time to sell.

All colour variations are available over the entire sales period.

The following applies to all Mix-CC-Containers:
Equipping with attractive advertising material as an eye-catcher.

MODERN COLOURFUL

CLASSIC WITH ONE LAYER COLOUR

CLASSIC
PINK-RED

HEIDI’S® OVERVIEW OF TYPES

The Heidi’s® range consists of 14 types and offers the largest range of colours on the market from standard colours to special colours to two-tone.

The variety of shapes with different flower sizes and foliage colours provide a certain variety.

The long shelf life ensures a long sales period from mid-August to the end of October.

Individual varieties have an extra long flower life, which is why they can be assigned from the early to the late assortment.

Calimero

Balu

Janosch

Pepe

Fridolin

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Lilli

Calimero

Balu

Janosch

Pepe

Fridolin

Frida K.

Käthe K.

Fridolin

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Frida K.

Käthe K.

Florentine

Gloria

Kasper

Arielle

Bella

Phönix

Lilli

HEIDI’S® VARIETIES DETAILED DESCRIPTION

New

ARIELLE

FLOWER COLOUR: Dark rose

SALES PERIOD: Mid of September to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, shiny flower colour

New

BELLA

FLOWER COLOUR: Intense red

SALES PERIOD: Mid of September to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, shiny flowers with enormous luminosity

New

PHÖNIX

FLOWER COLOUR: Pink

SALES PERIOD: Mid of September to end of October

SHAPE: Upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Contrasting variety with eye-catching orange-yellow foliage, very strong upright growing

Very long flower life

CALIMERO

FLOWER COLOUR: Bright red

SALES PERIOD: Mid of August to end of September

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Realy long flower life, shiny and intense flower colour

Unique big flowers

BALU

FLOWER COLOUR: Bright pink

SALES PERIOD: End of August to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, big shiny flowers

The early one

JANOSCH

FLOWER COLOUR: Intense red

SALES PERIOD: End of August to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Strong and robust stature, long flower life, intense flower colour

Special flower gloss

PEPE

FLOWER COLOUR: Intense rose

SALES PERIOD: End of August to end of September

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, big shiny flowers

Warm flower colour

FRIDOLIN

FLOWER COLOUR: Bright pink

SALES PERIOD: Beginning to end of September

SHAPE: Wide, upright

FLOWER DENSITY: Normal

CHARACTERISTICS: Robust stature, long flower life, shiny flowers

Contrasting variety

FRIDA K.

FLOWER COLOUR: Pure white

SALES PERIOD: Beginning of September to end of October

SHAPE: Compact

FLOWER DENSITY: Normal

CHARACTERISTICS: Contrasting variety with eye-catching lemon-yellow foliage

Ornamental foliage

KÄTHE K.

FLOWER COLOUR: Dark red

SALES PERIOD: Beginning of September to end of October

SHAPE: Upright

FLOWER DENSITY: Loose

CHARACTERISTICS: Contrasting variety with eye-catching orange-yellow foliage

Long colour stability

FLORENTINE

FLOWER COLOUR: Bright red

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, shiny flowers

Big flowers

GLORIA

FLOWER COLOUR: Bright rose

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Long flower life, big and stable flowers, shiny flowers

Two flower colours

KASPER

FLOWER COLOUR: Red and white

SALES PERIOD: Mid of September to mid of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Strong and robust stature, long flower life, two flower colours

The late one

LILLI

FLOWER COLOUR: Bright pink

SALES PERIOD: Beginning to end of October

SHAPE: Flask-shaped, upright

FLOWER DENSITY: Dense

CHARACTERISTICS: Robust stature, long flower life, shiny flowers