Press information Germany:
Altusried / Allgäu, October 2021
After the successful launch of the Heidi‘s® brand concept, a lot of press work was done at consumer level in Germany. Images and texts were created by Sabine Hiedl in collaboration with the well-known media service "Das Grüne Medienhaus". The aim was to inform the consumer about the many outstanding properties of the Heidi‘s® bell heather series, in particular about its splendor of colors and the many possible uses. With planting examples in the garden, on the balcony or terrace and attractive indoor decorations, over 1,000 editorial offices were reached and around 1,100 followers informed via Twitter. In just a few weeks, the mailings had several publications in high-reach print media such as “Mein schöner Garten” and “GartenSpaß”. In total, more than 2 million readers could be reached. Further broadcasts are planned for this year.
Sabine Hiedl: “Our Heidi‘s® heather series is one of the most beautiful plants you can imagine on autumn terraces and in gardens, and the Heidi‘s® are particularly bee-friendly. In doing so, they make an important contribution to sustainable gardening."