Altusried / Allgäu, Juni 2020
In Krugzell, near Kempten, at the foot of the Allgäu mountains, the Hiedl family has lived and worked for several generations. The company is idyllically situated between fruit trees, pasture fields and farms and impresses with its size and modernity.
For more than 25 years, Helmut Hiedl, supported by his sons Vincent and Lorenz, has crossed and selected many types of heather. These are available to you from her extensive botanical Erica collection from all over the world. Thanks to active in-house breeding, innovations quickly reach the market. Thus, current trends are addressed and even new trends are created. Helmut Hiedl is best known to insiders as one of the breeders of the Calluna brand Gardengirls®, one of the strongest brands in the German plant market.