The brand Heidi’s^® represents an incomparable new generation of Erica species characterized by their unprecedented variety of colours. An intense distance-effect is achieved by the dense arrangement of flowers along the entire shoot.

A further advantage of Heidi's® is the long flowering life, which is beneficial for the seller, but most importantly brings joy to the buyer. Additionally, the broad range of products covers a long sales period with early and late varieties. Heath, which already blooms in late summer, is particularly popular with bees and insects, as most other plants providing food have already faded in that season.

New products quickly enter the market thanks to our active in-house cultivation. That way, we follow current trends and even create new ones. A benefit for everyone – from the traders to the retail customers.

Would you like to find out more about Heidi’s®? Contact us!

ACTIVE IN-HOUSE

UNIFORM

UNIQUE

Hiedl Heidekulturen is a third-generation, family-run young plant production company that specializes in heather and special cultures as well as breeding.

With his passionate commitment, Helmut Hiedl has been successfully active in the field of cultivating for more than 25 years. This passion was passed on to his son Lorenz, who is now actively supporting him with new ideas.

Helmut Hiedl globally exchanges experience and communicates with other growers, botanical garden experts, research facilities and institutes. The field of cultivation includes testing unknown species of the versatile world of heathers in order to determine their suitability for cultivation and marketing. During the selection process new varieties undergo a test phase of several years. Only the best plants meet the high expectations in the selection process and are consequently added to Heidi’s^® range of products.

Heidi’s^® are exclusively produced under license by carefully selected partner companies with many years of experience. We attach great importance to close cooperation with a constant exchange of information about cultivation. Thus, we ensure a consistently high quality of the Heidi’s^® products.