Altusried / Allgäu, April 2021

With www.heidis.info, the Hiedl company has switched its brand concept for its own heather breeding "live". Here you will find an overview of the entire Heidi’s® range as well as detailed information on the individual varieties with their special features. At the same time, marketing aids and “ready-to-sell” containers in different color mixtures are presented to the trade. The website was developed and implemented by project manager Sabine Hiedl on her own: “We are very proud of this website. My goal was to provide not only horticultural information, but also inspiration for florists and end consumers on how to make even more of our Heidi's®. ”In fact, under “Decorate with Heidi's®” you can find a multitude of attractive design tips with which you can make your home even more beautiful. The modern website is also an ideal platform for Hiedl's license partners, who can also present themselves on the website as producers of his heather breeding. Heidi’s® does not only exist in Germany. Since the brand relaunch in 2020, Hiedl has also seen increased demand from other European countries. All information is therefore also available in English.